Our strategy and strengths
Harvard's business focus is on the rapidly evolving Digital Media Market. Our strategy is to target this market with products featuring the latest technology, but that are also easy to set up and use, reliable and affordable, and to make these widely available through the mass market retailers.
Our mission is to drive the business forward to become recognised leaders and suppliers of choice within our targeted segments. We have determined that to deliver this ambition requires ownership of our own technology, products and brands, complimented by strong, long term, external partnerships.
Our 40 years experience and established operational structure has created a highly-competitive low cost base. A flexible and entrepreneurial business approach, combined with careful selection of niche market segments, regarded as small and local in nature, allows us to develop competitive market positions and strong relationships with local retailers and consumers.
To enable us to maximise and then expand beyond our current capacity, and in the longer term to capture and retain a larger share of the total value chain, we are examining ways of increasing our potential growth.
We are continuously investigating opportunities to extend the existing business platform through acquisition, licensing or partnership with additional complimentary businesses, products or brands in both Australia and the UK. These can then be incorporated into the current business model and leveraged through using the Group's existing infrastructure and variable cost model.
Business Drivers
Demand for consumer electronics is driven by new technology, innovation and applications. Product development is built around functionality, compatibility, design, ease of use, price and segment positioning.
Demand for Digital Media Boxes is supported by DSO programmes, the introduction of products enabling interactivity between broadband internet and digital media, new product functionality and global events such as the London Olympics. Demand for Apple accessories is supported by Apple's new product development programme and the opportunity to take competitive advantage of the accessories market's fragmented structure.
